Dive and Watersports Industry 3.0 – It Is Time
Recreational, Technical and even the Commercial segments of the diving industry have changed or at least the markets have over the past decade or so. We know because we have been in the market-place for 29 years and we have seen the evolution form isolated sub-markets, through the birth of the internet and the globalization of markets. Today diving truly is a global market and the reality is that no matter what they tell you, manufacturers have lost the ability to control market access to their products. While traditional retailers struggle to deal with global price competition and cross border sales, the manufacturers provide lip service to policing the price structure and continue to pocket the same margins no matter who sells their product. But there is a more honest and effective way to do business for both the manufacturer and the wholesale purchaser interested in more market penetration and more equitable profitability no matter the country of origin.
Face it, in 2019 your customer can order any product from virtually anywhere in the world and receive it in most cases in less than a week. If you are not accepting that you are denying reality. So purchasing for the retail customer really is about convenience and customer service compared to cost. Manufacturers that actually honor a concept of global pricing can and do level the playing field for resellers and consumers. Global pricing is the simple key to this dilemma.
Fortunately, there are a handful of manufacturers that make innovative products, take pride in their workmanship and are interested in both fair profits and fair markets. These manufacturers understand, as does OPG, that the traditional distribution models do not work in a global marketplace. They have therefore chosen a different route to market.
If this describes your products or your company we may have the solutions you need.
OPG provides:
1) Distribution of product to market through NON-traditional routes
- That utilize established retail networks plus direct sales strategies that provide a level playing field while increasing profitability;
- Reduce consumer cost;
- Expand accessibility to premium brands from what have in the past been regional manufacturers.
In short we will provide access to the best technology in the market, innovations designed and built by passionate, ethical professionals, not huge conglomerates or investment firms focused solely on their own bottom line profitability.
2) Compliance, fit for use and pre-market testing of life support and exposure gear for maritime and diving applications.
3) R&D support – use our 28 years of experience, including time with major companies like Waterproof, Dräger Dive and the Huish Outdoors conglomerate to polish or validate your concepts without sacrificing your brand’s identity.
- One of our principles has produced award winning exposure suit designs (wet and dry) significantly boosting the profitability of one of those conglomerates in spite of major quality issues.
- Our team also designed, in conjunction with a major university, the first commercially viable test to provide realistic thermal insulation testing of neoprene based materials during realistic, submerged, hyperbaric exposures.
4) Independent post incident testing of life support and exposure equipment to include deposition and court testimony if required.
Its time for change, let’s make it!
Contact: Inquiry@opglobal.co